What is the Commercial Director profession all about? Here we are going to enlighten you on that. W we go as far as telling you his or her mission, know-how, training, etc.
In a company, the commercial director defines, animates and supervises a commercial strategy in order to increase the company’s sales and increase turnover.
mission
The commercial director defines, animates and supervises a commercial strategy in order to increase the company’s sales and increase turnover.
He works in B to B or B to C companies that sell products or services.
His activities
Develop commercial policy
- identify market developments and the company’s positioning in this market;
- highlight development paths specific to this market;
- determine the products or services to launch, maintain and abandon, as well as their quantity Set their pricing policy;
- define the means of developing the company’s offer;
- submit an operating budget to General Management;
- identify the appropriate commercial targets and define the development objectives of the turnover.
Manage and implement the commercial policy
- support the sales force in the field to advise it, set up the bonus system;
- recruit new employees;
- plan the training actions of his team;
- ensure the link with the other departments of the company.
Managing key account business development
- prospect and retain strategic accounts for the company;
- conduct negotiations for new contracts;
- participate in fairs, conferences, all external representation events.
Follow the results of the sales team
- take stock of individual and collective results;
- validate the achievement of objectives;
- ensure reporting to the General Management.
His knowledge
- sales and merchandising techniques;
- management ;
- management ;
- local economy;
- one or two foreign languages including English.
His qualities
- relational ease to play an interface role between his management and his team;
- natural authority to federate his team, stimulate it;
- adaptability to different interlocutors, environments and schedules;
- organization to coordinate his activity and that of his team;
- rigor and methodology to implement and monitor its commercial policy;
- sense of argument to negotiate sales contracts;
- autonomy in the management of his team Decision-making power in the choices to be made for his team;
- great resistance to pressure to withstand the challenges to be met.
His pathways to the profession
Business schools, engineering schools or professional or research masters at the university.
RELATED POSTS:
Top 20 paying jobs in America
Top 20 paying jobs in America. The labour market is as tight as it's been in decades, with unemployment at 3.6% and million more ...
10 things you should never say in a job interview
Job interviews are a crucial step in the job search process. It is the moment when the recruiter assesses your suitability for the position ...
Top Highest Paying Jobs in Biotechnology Laboratory Analytical Instruments in 2023
Looking for a job in the domain of Biotechnology? Check out what says this article on the Top Highest Paying Jobs in Biotechnology Laboratory ...
10 profitable business ideas in Cameroon
Wondering what type of business to kickstart in Cameroon? Here are some of the top best 10 profitable business ideas in Cameroon. In Cameroon, ...
Here is how to become a counsellor without going to University
Wondering if it is possible to become a counsellor without going to University or without having a Psychology Degree? Then you just came to ...
